LED Screen Display | The Best Marketing Strategy
The best business strategy of 21st century is, how well you captivate your consumer’s mind. Nowadays, the best approach is by thinking from the buyer’s point of view. Buyers, nowadays, want a quick reply to what they need, either the product is fulfilling their need or not.
To achieve these criteria marketers are approaching different techniques. Like different promotional activities, by advertising the product, running commercials, and others.
Among all led screen displays are beating this marketing competition. Because of their various and versatile usage options. It has taken a step further because of its best marketing communication.
The led screen display has taken your brand to a new level by engaging your consumers in what they are looking for. From a usage point of view, there are different types of leds. Such as transparent led screen, stage led screen, digital display boards, rental led display and others.
You can see these screen displays everywhere. When you are going to a sports complex, church, shopping mall, in any event, in the streets.
1. How Does LED Screen Displays Work?
It is a combination of many close-packed leds. The diodes produce an image on the display by retaining the brightness of leds. It consists of red, green, and blue leds which are mounted on a fixed pattern.
These colors combine to form a pixel. By adjusting the intensity of these coloring diodes unlimited colors can be generated. This array of colored pixels is seen as an image.
2. How Does LED Screen Advertisement Work?
It is a medium for advertising your video-based data. Which has high-definition graphics or static data. It represents your merchandise in vibrant and interesting ways that attract consumers. So, this type of led signage has incredible portability, versatility, and utility.
These led screens can be used to show any sort of advertisement. It offers an excellent level of control. The displayed content is streamed by using CMS (Content Management System) and wireless technology. Every type of business can use led advertisement methods such as
• LED screens for church
• Educational Institutes
• Sports complex
And many others. There is no limit to use this technology.
3. Types Of LED Displays:
Depending on the environment, display colors, display function, the shape of the screen, functioning. Following types of led display panels are in use.
1). Outdoor and indoor display:
• Outdoor led display:
Depending upon the viewing conditions. Which differ during the day and night times. Brightness requirements will be according to the need of time and dot density will be sparse. These outdoor displays will withstand harsh environmental conditions like wind, rain, sun, etc.
• Indoor led displays:
Indoor led displays will have close-by viewers so they will have a wide visual angle. Due to static indoor lights, the lighting of led screens will be moderate. They will be lightweight.
• Semi-Outdoor led displays:
These screens have ultra-high brightness and they can be used in sunlight. Due to its sensitivity, you cannot put it in direct sunlight.
2). LED Dot Matrix Displays:
This category is also used in oled and lcd products. The main concept is the same among all. It shows numbers, characters, or graphics by lighting up different dots in the device. Dot-matrix displays are being used in watches, mobile phones, public transport departure indicators, led billboards, led display boards.
3). Displays By Color Category:
These displays are based on the usage of single primary color led, dual primary color led, and full-color primary displays.
4). Rental LED Displays:
These types of screens are best for professionals. Those who are taking part in an exhibition or a meeting or a congress. Rental led displays are lightweight, easy to move from one place to another, easy to assemble. The installation process hardly takes 10 seconds. Stage led screens are also a good example of rental led displays.
5). Scrolling LED Signs:
Using a scrolling led sign is the best way to ensure that your business stands out the best. Because its moving technology attracts consumer’s attention and conveys the message.
6). Transparent LED Screen:
As the name shows, it’s a transparent screen and it is used to run any type of outdoor and indoor advertisement . It is also known as glass or a see-through led screen, led film, and many others.
7). Wall-mounted LED Displays:
LED wall-mounted screens get fixed on a wall and are being used like a computer monitor. These can be outdoor led displays as well as indoor led displays.
8). Flexible LED Displays:
These displays are of flexible materials like PCB or rubber. Due to its bending technology, it is in use for outdoor, indoor, stage, and other events.
4. Questions To Ask While Buying An LED Screen?
• Display brightness: Either you are going to buy an indoor or an outdoor display. Always keep in mind that the display should have at least 4500NIT for outdoor usage. For the indoor, it should have 600-1000 NIT.
• Structure: It always depends upon the place where you are going to display it. Either on a wall or poles.
• Pixel Pitch: Smaller pixel pitch means; it can be viewed from a small distance without any problem. A smaller pixel pitch means that it has more leds/m2. So, the display will have a higher cost.
• Does an led screen have an automatic system for brightness? For indoor as well as outdoor advertisements?
• With the changes in brightness does the led keeps the quality of its image.
• What type of customer service does the supplier provide?
5. Benefits Of Flexible LED Screens:
1). Flexibility:
With this technology, you no longer have to bound with the same and size of your display. It can be large or small, curved or straight, rectangular or straight.
2). Resistant To Environment:
They can be used in bright daylight without affecting the pixel quality. These displays are water and heat-resistant. It makes them the best choice for outdoor advertisements.
3). Picture Quality:
LED displays provide the best picture quality and pixel per inch of the display.
Conclusion:
The shift towards digital advertising and communication has created a need for such platforms. Which provides exclusivity and versatility for both indoor and outdoor displays.LED screen signage and billboards provide a good solution for this.
They provide high-resolution and high-impact images and videos. Unlike paper-based and static advertising. It offers the scope for consumer personalization and interaction. It provides us a means to communicate with our users in a better way. If you don’t know how to express your display creativity, let us know and we will make you happy.